In 2022, Alls relocated from the ground floor of their building to the first, as their sister company (Luft Basement) grew to fill the entire ground floor. With this change arose the new challenge of standing out as a cafe on a street quite literally named ‘Cafe Street’ (due to the fact every other shop is a cafe).
Alls' branding is intentionally undesigned-design. This aesthetic stands out against the more 'polished' digital branding that's typical of Korean cafes.
We draw attention from the first to the last detail; from a sign made out of old skateboards stood outside the front door, to a chainstitched picture frame nestled amongst 90's sports photography and potted plants.
SERVICES: Brand, Commercial Art and Environment Design
LOCATION: Busan, S. Korea
BRIEF: To stand out amongst a street of cafes and clothes shops, and to distinguish Alls from its sister brand Luft.
SOLUTION: A brand system, including commercial art for the interior, made by hand.