So you're a small business owner, and you're wondering. ..
What's branding ever done for me?
You know that feeling when you get all dressed up, maybe you're going on a date, or for drinks with your friends ...
And there's a sort of confidence that comes with knowing you're well dressed.
In the same way, tidying up your branding is like putting on your best clothes.
It's the best representation of yourself. And with that knowledge comes a major boost of confidence.
Of course, branding also:
Builds customer recognition
Maintains consistency o/ integrity
Projects an air of credibility
Helps you to stand out
Attracts similarly minded individuals
Communicates your identity o/ beliefs
Engages with your audience/customer-base
Allows you to confidently charge more
Leads to customer loyal
Leads to referrals
Helps you attract the right kind of people
Saves you time o/ money
Clarifies your goals, making them easier to achieve
Clarifies strategy
etc.
etc.
etc.
